Vistara, which was the first airline to introduce the Premium Economy Cabin in India has reported a surge in demand for the cabin. India is a very cost-sensitive market. There is a segment of some passengers, who cannot afford to travel in Business class but are willing to pay more than Economy Class for some additional comfort. For those passengers, Premium Economy is the perfect cabin with extra legroom and spacious seats.
Cabin Demand Increasing
Chief Commercial Officer of Vistara, Mr. Deepak Rajawat told the Press Trust of India, in an interview that the market demographic is set to sustain the Premium Economy Cabin in the long run. The Premium Economy cabin is here to stay.
Over the years, the airline has witnessed a growth in number of passengers booking Premium Economy class seats. Rajawat said that as Vistara was the first airline to introduce this cabin in India, it is a differentiation created by the airline in the Indian Market.
The Premium Economy class cabin offers high-value comfort and services to the customers. In the past 2-3 years, there has been a huge rise in bookings in Premium Economy cabins.
Talking about the airfares surge, he said that airfares are dependent on demand and supply rates. The airline has to balance both supply & demand in order to be financially viable.
Vistara Premium Economy Cabin
Vistara was the first airline to introduce the Premium Economy cabin in India. The airline has deployed this cabin on three aircraft types: Airbus A320neo, Airbus A321neo, and Boeing 787-9 Dreamliner.
Vistara’s Airbus A320neo Premium Economy features a 33″ seat pitch (20% more legroom), a 4″ seat recline, a private upscale cabin at the front, and specially designed seats with improved cushions and adjustable winged headrests.
Boeing 787-9 Dreamliner offers a 38″ seat pitch, 7″ seat recline, 13″ HD personal entertainment screen, 6-way headrest, calf rest and footrest, and AC/USB power outlets.
Airbus A321neo features a 33″ seat pitch, 10″ IFE screen, enhanced legroom and storage, four-way adjustable headrest, audio jack, recline control, and USB/3-pin charging point at every seat.
Premium Economy passengers can enjoy various features like Priority check-in, boarding, and baggage handling. There is a complimentary selection of meals.
Sister airline, Air India also introduced a Premium Economy cabin with the arrival of the first former Delta Boeing 777-200LR. The airline currently has six aircraft with a Premium Economy cabin. This includes five former Delta Boeing 777s and one former Aeroflot Airbus A350. Air India has retained the cabin of Aeroflot.
From mid-2024, the cabin refurbishment process of Boeing 777 and Boeing 787 will start. Cabin onboard the Boeing 777 fleet will be diversified with four cabins: First Class, Business Class, Premium Economy, and Economy Class.
Source: Deccan Herald