Indian budget airline AirAsia India has got regulatory approval from the Directorate General of Civil Aviation (DGCA) to fly under the Air India Express brand.
AirAsia India – Air India Express merger
AirAsia India, which started as a Joint Venture between TATA Group and Malaysia based AirAsia Berhad is finally set to bid good bye to India. The airline has got regulatory approval from the Indian Aviation regulator Directorate General of Civil Aviation to operate flights under Air India Express brand.
Air India Express is the Low Cost Subsidiary of Air India, which majorly operates flights to either Middle East or Southeast Asian destinations. The airline has a really dense Middle East Network from Southern India.
The approval from the aviation watchdog means that both Air India Express and AirAsia India (AIX Connect) can market, distribute and operate under a common name i.e. Air India Express. TATA Group is also removing the AirAsia branding from the AirAsia India fleet. The contractual agreement, which retains the AirAsia brand, is set to expire in November this year. Before that, TATA Group aims to remove AirAsia branding from all aircraft.
This move accelerates the integration efforts, including the harmonization of customer touch points, products, and services across both airlines. A month ago, both airlines shifted to same social media handles. They renamed the Twitter account as AirIndiaX.
About IX and I5
TATA Group owns both the airlines. Both are Low Cost Carriers. There is a huge difference from operational point of view. Air India Express operates a fleet of Boeing 737s while AirAsia India operates an all Airbus fleet of Airbus A320 aircraft.
Air India Express mainly operates international flights. The airline’s 80% market constitutes of international flights. Most of the times, it operates domestic flights just to position the aircraft for next international flight. On the other hand, AirAsia India has not even started commercial international operations yet. The only international flight it operated was during Russia-Ukraine war, when Indian airlines teamed up to bring Indian students stranded in Ukraine.
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Source Credits : Financial Express