Under its modern digitalization process, Air India is all set to introduce Cab Ride and Hotel Room reservation options on its newly renovated website. The airline is planned to be put under the TATA Group Super App – TATA Neu.
Cab and Hotel Reservation Options on Site
As per a report from Financial Express, Air India is looking to avail passengers with cab and hotel booking options on its revamped website. The airline, in December month, launched its revamped website with a new logo, along with identity roll-out at Airports.
To avail these services to passengers, Air India is in talks with third-party agencies. The goal behind this is to increase convenience for the passengers and make its website a one-stop solution for all the services.
Along with passengers benefit, the ancillary revenue of Air India will increase as well. In coming days, Air India is looking to partner with more companies to provide more ancillary services.
First initiative to be launched by the airline is ‘Book-A-Cab’ for passengers travelling to and from domestic airports. It is also looking for a partner to avail airport transfer services for its passengers. For ease and a prompt transfer to the airport, Air India said that it will provide such services across the majority of domestic airports through a network of certified and secure on-ground mobility partners.
Air India, in 2023 has partnered with various companies for added ancillary revenue. It partnered with Mojoboxx for cab services at Indian Airports. It added partnerships with various insurance companies. Apart from Insurers, it added partnership with Banks to enhance payment solutions.
Not just India, in Europe, the airline partnered with AccesRail to provide Intermodal Railway services to its passengers travelling to and from European cities like Milan, Vienna, London, Amsterdam, etc.
Both Vistara and Air India have partnered with WorldTicket. It is a designated IATA Travel partner and is the exclusive distributor for Raiway company Deutsche Bahn. Air India signed the collaboration in November, while Air India did in January.
The most recent collaboration of Air India was with Get Your Guide. Members of Air India Frequent Flyer Programme can earn 10 point for every Rs 100 spent on Get Your Guide.
Air India Onboarding TATA Neu
TATA Group, the parent company of Air India and Air India Express is a salt-to-software conglomerate company. This company has a Super App, in which all their services are present. In April 2022, TATA Group launched the TATA Neu Super App. This was after a few months of ownership transfer to TATA Group. A major question was that will TATA Group coincide Air India in Neu? Now, we have the answer and it is Yes.
Soon, Air India will be in the TATA Neu portfolio. This is in line with the vision of TATA Group to provides services of all TATA Brands to Neu App users. As per sources, adding Air India on the Super App will help the Frequent Flyer Programme users as the airline miles can be used for any other service as well. For example, you can buy groceries using airline miles. Hence, redeeming the miles will be easy and will bring a lot of options on the table for consumer.