Ahead of the new branding reveal, Air India Express has shared its future vision, regarding the area the airline will focus on and the key pillars of the airline.
Air India Express vision
Air India Express is all set to reveal its new branding identity soon. The airline will get a new logo and a new livery. A recent report from Livemint said that the new airline livery of Air India Express can sport Red, Orange and Turquoise color. Ahead of the new rebranding announcement, the airline has however shared its vision regarding its future.
Aloke Singh is the Managing Director and Chief Executive Officer of Air India Express. He stated that the airline plans to grow its fleet quickly. The airline aims to expand in both the domestic and short-haul international markets. Previously, Air India Express had a minimal presence in the domestic market. Now, the airline intends to increase its domestic market share.
Short haul international market from India means flights to countries like United Arab Emirates, Saudi Arabia, Oman, Bahrain, Singapore, Malaysia, Thailand, Vietnam, Laos, Sri Lanka, Maldives, Nepal, Bangladesh, Yemen, etc.
Air India Express has shared its key differentiators as well. The airline says that making meaningful connections, developing unique experiences and providing best in class value with Indian warmth are the key differentiators for the airline.
The airline as well as AirAsia India sport Gourmair menu, curated to cater to diverse culinary preferences. In this year itself, both Air India Express and Air India Express have shifted to a single website and single social media handles. The new social media handles have been named Air India X. Apart from Gourmair menu, both airlines have other similar services as well. For example – Xpress Prime Seats and Xpress Ahead Priority Services. Recently, both airlines introduced newer grades and payment structures for its flying staff with an aim to strengthen the integration process and streamline career paths across the airline group.
What about Air India Vistara merger?
Competition Commission of India has approved the merger process of Air India and Vistara, two of the only Full Service Carriers of India. The airline will have to fulfill some voluntary commitments following which they will be allowed to merge. Singapore International Airlines will then be able to infuse funds. The airline will get a 25.1% minority stake in the overall merged entity. Vistara brand will cease to exist but some elements of the brand will remain. For instance, the purple color on the tail of new Air India livery along with some Standard Operating Procedures (SOPs) will be shared between Vistara and Air India.
Source : ZeeBiz